They say, ‘A website is the face of a company’. When it comes to developing a customer-focused business, the website representing it essentially needs to evolve with the ever-changing customer demands and reflect full customer-centricity. It is specifically true for a start-up company as the website works as one of the major lead conversion points for it. Therefore, it is imperative for any start-up to pick out the best content management system (CMS) that can actually give the business a significant boost by empowering the website.
If you are also a start-up owner who is struggling with his CMS decision, we have got you covered. Let us help you pinpoint the ideal option for your website content management and make your every penny worth it. Here are 10 highly useful tips for choosing the right CMS platform for your start-up:
Do It Yourself
You read it right. This is the most important tip you need to follow while planning to get a CMS for your start-up website. It is pretty challenging for entrepreneurs to manage all vital aspects of their start-up businesses single-handedly in an efficient way and hence, they often end up handing over such ‘minor’ responsibilities to hired staff.
Well, in today’s digital world, a robust online presence is essential for each business and a website is a stepping stone for it. If you do not choose your CMS wisely based on your business needs and goals, you will never be able to get the most out of it. Hence, get involved in the process of decision making instead of leaving it on your staff. Take valuable inputs from others, but have the final say.
You just can’t pick a CMS randomly and start using it with the greatest hope. If it is not compatible with your server, hosting, and other technical configurations, it will simply not work. So, perform a thorough check beforehand in order to figure out the limitations.
There are tons of content management systems and not all are well-suited for just any type of IT configuration. When you select a certain one, confirm that its ‘requirements’ match perfectly with your hosting and server by either having a talk to the support team directly or seeking the help of your IT team. This will ensure that your CMS will run on your infrastructure seamlessly and your investment will not go wasted.
Look For Backup Options
It might be the start of your journey, but you are going to thrive over time and you need to be prepared for this. Backing up your website data is highly important for this purpose. However, it is often overlooked by start-ups, which eventually takes a toll on their businesses.
Although there are plenty of ways to backing up your vital site information, your CMS can make your task much easier by offering simple, easy, and user-friendly options. This not only prevents data loss or redundancy but also facilitates backup handling to a large extent. So, while picking a CMS for your website, make sure that it comes with the provision of efficient and effective data backup.
Discover A Versatile Editor
Needless to say, the editor is the most fundamental part of a content management system. The more versatile and efficient it is, the bigger is your opportunity to leverage it. However, not all of them come equipped with the best features in terms of functionality. Here comes the significance of verifying the fact that your preferred CMS editor is easy to work with and will not cause more trouble than it is worth.
As a start-up, you might need a one-page website that can be scrolled down by visitors to get all necessary information about your product/services in one place. Pick an intuitive CMS that will allow you to develop such a portal and take your effort to a higher level with multi-purpose themes. It must provide complete control over content editing so that even a non-techie can add new pages, update texts, insert images, and upload new documents with ease. The CMS should also offer endless customization choices to give you the versatility you need for your website.
When it comes to selecting the right CMS for your start-up, it is paramount to check whether it facilitates your search engine optimization (SEO) efforts or not. Your website will never reach its maximum potential until your content will be well-optimized for the major search engines. Therefore, find an SEO-friendly CMS for the sake of better implementation of SEO.
The right CMS not only comes with built-in SEO tools but also let users integrate the external ones with the website. You should easily be able to access, add, and edit all your Meta Data, titles, labels, internal links, etc. in order optimize your specific content. Moreover, the CMS must generate simple, neat, and perfectly optimized URLs for your web pages while allowing you to define the structure of the content by editing HTML headings and image ALT texts. In short, the platform needs to be updated enough with the latest SEO strategies to help you rank higher in search engine results pages (SERPs).
Opt For Social Media Integration
These days, it is pretty tough for any start-up to increase its outreach and create a strong digital presence without the help of social media. A lot of CMS platforms take care of this matter by integrating social share buttons in them. All you need to do is figure out the best-suited one for your website and go for it.
When all major social networking sites are strongly integrated with the content management system itself, it becomes extremely easy for any business to make the most of their social media marketing strategies. It is especially beneficial for start-ups as they can save huge on time, efforts, and financial investment.
Find Web Analytics Features
The best CMS should benefit a start-up from all aspects and hence, you must not forget to consider web analytics features while choosing one for your business. This is one of the most crucial tips to follow as a CMS that accommodates web analytics can help you keep a thorough track of how your website, as well as business, is progressing.
Firstly, check if your chosen CMS is able to integrate with the top analytics tools including Google Analytics, Google Webmaster Tools, etc. It will make the measurement of your performance a breeze. Secondly, check whether it can integrate with lead generation tools to keep a close eye on your lead activities. This will also help you evaluate your lead generation efforts, thereby giving you an idea of required changes that need to be implemented for the growth of your start-up.
Perform A Security Check
Security is a major concern for every start-up, which is making use of a CMS platform. It is indispensable to verify the security features offered by your preferred CMS so that your start-up website can stay safe against all types of security threats in future.
The platform must have up-to-date security features to efficiently address potential security issues that your website can ever experience. The updating and security patching facilities should be made completely automated with the intention that the users always run the latest as well as the most secure version. It should also be able to put up external security tools so as to offer you the maximum security.
Think Twice About Self-Hosting
There are plenty of self-hosted CMS platforms, which are amazing for creating DIY websites. Even though most start-ups get tempted to opt for these due to budget issues, it is essential that you give ‘self-hosting’ a second thought prior to taking any concrete decision.
Self-hosting is a great option for business owners, who are well-equipped with detailed knowledge of designing and have enough time for handling all aspects of website development. If you lack either or are unable to take a hands-on approach to the complete management of your website, self-hosting may turn out to be a disaster for your start-up. So, make a wise decision after analyzing the scenario carefully.
Consider All Costs & Fees
As a start-up, you must have a very tight budget and it might be an extremely difficult task for you to find out a flexible, scalable, and end-to-end CMS solution for your business. Well, try to consider all costs and fees associated with your preferred CMS and the job will become surprisingly easier.
Typically, most platforms charge a licensing fee or a one-time fee of a reasonable amount for the unconditional usage of the product. However, there are certain platforms which incur some additional charges and these may be hidden initially. If you opt for such a CMS, it will definitely be a huge issue for your start-up whenever you will plan for an update or even addition of extra plug-ins and/or extensions in future.
Conduct an in-depth research, go through online reviews, ask for a thorough demo – do everything to know your selected CMS platform from all aspects. This will not only give you complete satisfaction but also make sure that your investment is going to be a success. All the best!